Kolon Global Targets Moa Town With ‘Separate but Together’ Complex Strategy

Kolon Global is stepping up competition for Moa Town redevelopment projects with a “separate but together” strategy. The approach keeps the viability of individual project areas while linking nearby sites to create the impression and benefits of a larger residential complex. Moa Town is a small-scale housing redevelopment model that manages multiple projects within one living zone to improve residential conditions. Compared with large redevelopment projects, scale is smaller, but speed and execution are crucial. Kolon Global is focusing on stronger connectivity between sites and higher brand visibility through this structure. Competition among builders to differentiate themselves in the Moa Town market is expected to intensify. Source: hankyung.com.