Byeon Woo-seok SK Magic Water Purifier Ad Reaches 12.8 Million Views

SK Magic’s new water purifier advertising campaign video featuring actor Byeon Woo-seok recorded 12.8 million combined views on YouTube and Instagram within one month of release. The “Mega Ice” video reached 3.8 million views, while the “Two Water” video reached 9 million views. The campaign features Byeon, who has recently drawn attention through the drama “21st Century Grand Prince’s Wife,” and centers on the main copy, “I don’t melt easily.” It combines summer ice consumption trends with the product’s features. SK Magic’s “Mega Ice Ice Water Purifier” provides large 25g ice cubes and uses a post-ice-making first-dispense system to deliver newly made ice in sequence. It is designed for enjoying highballs, iced coffee, carbonated drinks and other beverages at home. The ad links Byeon’s image in the drama with the concept of “ice that does not melt easily” to convey the brand message. Source: rss.donga.com