Hyundai Grandeur Tops 10,277 Orders on Launch Day, Showing Sedan Demand

Hyundai Motor’s large sedan, The New Grandeur, recorded 10,277 contracts on its first day of launch on May 15. According to Hyundai Motor, the figure is the second-highest among facelift models, following the 17,294 first-day orders posted by the sixth-generation facelift model introduced in 2019. The result stands out in Korea’s auto market, where electrification is accelerating and SUV preference is clear. Despite being an internal-combustion-based sedan, the model attracted more than 10,000 orders in a single day. Hyundai cited major design changes inside and out and product improvements close to a new model as key drivers of the early response. The record indicates that latent demand for sedans remains firm. Source: rss.donga.com