Fashion Startups Tap Coupang Rocket Delivery in Noted Collaboration Model

Women’s fashion brand ICANSIMPLE and emotional message brand Moodimods said on the 15th that they introduced collaboration products through Coupang Rocket Delivery. The collaboration is significant because a Coupang Rocket Delivery vendor and an apparel startup planned and developed the products together. Moodimods expresses everyday emotions and language through witty phrases and character content, while ICANSIMPLE is known as a women’s dailywear brand focused on practicality and comfortable fit. In the fashion market, consumer responses are increasingly extending beyond simple design competition to the emotions and messages delivered by brands. As online and social media-centered consumption expands, product planning using relatable phrases and character content is becoming more varied. The focus, according to the explanation, is on a structure that combines distribution infrastructure with brand content rather than on the products alone. Source: rss.donga.com