Volvo XC90 Sales Jump 98% as Safety Focus Gains Ground in Imported SUV Market

Volvo Cars’ flagship SUV XC90 sold 773 units in Korea’s imported SUV market from January to April this year, up 98% from 391 units in the same period last year. According to the Korea Automobile Importers & Distributors Association, the increase is being viewed in connection with growing demand for vehicles families can ride in with confidence. Volvo is regarded as a brand that has long led automotive safety, from making its 1959 three-point seat belt patent freely available to advancing side-impact protection systems and curtain airbags. The XC90 brings together Volvo’s philosophy that cars are for people, showing renewed attention to safety as a core value in a market often driven by numbers. Source: rss.donga.com