Google Play Unveils Mobile Game Campaign With Faker and Karina

Google Play released the mobile game campaign video “Play on Play” on the 15th, featuring pro gamer “Faker” Lee Sang-hyeok and Karina of aespa. The campaign uses two figures representing esports and K-pop to deliver the message that a wide range of users, from casual gamers to professional gamers, can enjoy games through Google Play. The video introduces Google Play Games, which lets users continue mobile games on larger screens such as PCs and tablets, and Google Play Points, which provides points and item rewards based on game use. Directed by advertising studio Dolphin Kidnappers, the campaign was produced as five short-form videos set in everyday places including a library, bus stop, subway, PC room and cafe. Source: rss.donga.com