realestate1 min
韩泰Laufenn对阵锦湖Ecsta，斯柯达OE轮胎市场竞争升温
发布: · 来源: rss.donga.com
一句$话总结: 韩泰轮胎与锦湖轮胎在欧洲斯柯达新车配套轮胎供应中，分别以Laufenn S FIT 2和Ecsta PS71展开品牌战略竞争。
韩泰轮胎和锦湖轮胎近期在欧洲整车新车配套轮胎（OE）市场，通过向斯柯达供货形成了引人关注的竞争格局。韩泰轮胎没有使用高端品牌“韩泰”，而是以全球战略品牌“Laufenn”的夏季轮胎“S FIT 2”供应斯柯达热门车型“新明锐”。另一方面，锦湖轮胎将其主力高性能品牌Ecsta的“PS71”供应给斯柯达电动SUV“Enyaq”和“Elroq”。业内将此解读为韩泰轮胎的品牌二元化战略与锦湖轮胎的单一品牌集中战略在欧洲OE市场交汇的案例。来源: rss.donga.com
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