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Kolon Global布局Moa Town，以“分而合”策略打造大社区效应
发布: · 来源: hankyung.com
一句$话总结: Kolon Global正以连接独立项目地、形成大型住宅社区效应的“分而合”方式，推进Moa Town整备项目竞争。
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Kolon Global正在Moa Town整备项目中以“分而合”战略参与订单竞争。该方式在保持各个区域项目可行性的同时，将相邻项目地联系起来，形成类似大型住宅社区的效果。Moa Town是把小规模住宅整备项目按一个生活圈单位管理、改善居住环境的项目。与大型再开发相比，其规模较小，但推进速度和执行力十分关键。Kolon Global正利用这一项目结构，重点提升各小区之间的联动性和品牌认知度。未来，Moa Town市场中建筑公司的差异化战略竞争预计将进一步加剧。来源: hankyung.com.
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