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奢侈品牌扩大艺术赞助，Bottega Veneta支持首尔展提升高端形象
发布: · 来源: rss.donga.com
一句$话总结: 奢侈品牌正在韩国市场扩大展览、工艺等艺术赞助，通过纯艺术支持推动品牌艺术化，强化高端形象并提升消费者忠诚度。
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奢侈品牌正在韩国市场扩大对展览、工艺等艺术领域的赞助，以强化高端形象。意大利奢侈品牌Bottega Veneta于13日表示，正在赞助5日在首尔龙山区汉南洞Leeum美术馆开幕的大型群展《Into Other Spaces》。观众可以通过女性艺术家的环境装置作品，体验光、空间、声音和运动，并沉浸于作品之中。Bottega Veneta并不直接突出品牌，而是支持建筑、设计、舞蹈、音乐、视觉艺术等多个艺术领域。该策略把产品核心中的手工艺和创造力扩展到艺术项目中，专家认为这是通过纯艺术赞助推进品牌“艺术化”的一环。来源: rss.donga.com
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