Hankook Laufenn vs Kumho Ecsta: Skoda OE Tire Deals Highlight Rival Strategies

Hankook Tire and Kumho Tire have recently formed a notable rivalry in Europe’s original equipment tire market through supply wins for Skoda vehicles. Hankook Tire will supply the summer tire S FIT 2 under its global strategic brand Laufenn, rather than its premium Hankook brand, for Skoda’s popular New Octavia model. Kumho Tire, meanwhile, has supplied its Ecsta PS71 from its main high-performance brand to Skoda’s electric SUVs, the Enyaq and Elroq. Industry observers view this as a point where Hankook Tire’s dual-brand strategy and Kumho Tire’s single-brand focus intersect in the European OE market. Source: rss.donga.com