Hyundai Launches World Cup Graphic Theme, Turning Navigation Screens Into a Football Pitch

Hyundai Motor has launched a vehicle infotainment graphic theme aimed at football fans worldwide ahead of the upcoming North America World Cup. Once drivers download and apply the theme, the instrument cluster and central control screen change into a dynamic design reminiscent of a football stadium. The software was planned as an extension of Hyundai’s global World Cup campaign and its value of “Progress for Humanity.” Startup and shutdown graphics, as well as parts of the navigation screen, feature Boston Dynamics’ quadruped robot Spot and humanoid robot Atlas. Hyundai intends to use vehicle screens as a virtual channel for communicating with consumers and to show a future shaped by the combination of mobility and robotics. The content is available through the in-car connected service Bluelink Store until October 19. Source: rss.donga.com