Kyobo Life Unveils Emperor Penguin Character ‘Kko-ok’ to Signal Customer Protection Promise

Kyobo Life announced on the 14th that it has introduced a new character, ‘Kko-ok,’ modeled on the emperor penguin. The character was inspired by the huddling of emperor penguins, which share body warmth and overcome hardship in Antarctica’s severe cold. The name also evokes the sound of warmly hugging someone precious. Shin Chang-jae, chairman and chief executive officer, explained that the character reflects Kyobo Life’s customer protection promise: to stand by customers until the end so they can overcome unexpected difficulties in life and return to daily routines. Source: rss.donga.com